Results

What actually changed.

Case studies written the honest way. Client names are shared only with permission, and no number appears here that a client hasn't confirmed.

Manufacturing

Mid-size manufacturing company

Sales training + manager coaching, 6 months

A field sales team of 40 was dependent on a handful of long-standing relationships. New territories produced activity but very few conversions, and reviews were spent explaining rather than planning.

A Getting Started in Sales programme for the field team, followed by monthly coaching for the four regional managers on how to run a review that changes the next call.

What changed

Discovery questions were standardised across the team, every open conversation received a committed next date, and reviews moved from status reporting to deal-by-deal coaching.

Managers reported more accurate stage data and fewer deals going silent. The client extended the engagement for a second cycle covering newly hired territory managers.

Professional services

B2B services firm

Sales leadership development, 4 months

Three top performers had been promoted into leadership within a year. All three were still personally closing the largest deals, and their teams were not developing.

A Sales Revenue Multiplier engagement focused on People, Pipeline and Performance, with individual leadership coaching alongside group sessions.

What changed

Each leader adopted a weekly coaching cadence, stopped taking over live calls, and introduced an honest qualification standard for pipeline stages.

Leaders shifted a meaningful share of their week from closing to coaching, and reported that pipeline reviews became usable for forecasting.

Technology

Early-stage technology company

Founder coaching + process design, 3 months

Founder-led sales had taken the company to its first customers, but the founder was the only person who could sell, and the process existed only in their head.

Coaching sessions to document how the founder actually sold, then converting it into a process the first two sales hires could follow.

What changed

A written sales process, a qualification checklist and a defined onboarding path for new sales hires replaced informal knowledge.

The first two sales hires ran customer conversations independently within their first quarter, and the founder moved to a review-and-coach role.

In their words

Client quotes are added once approved

Written feedback is published here only after the person who said it has confirmed it in writing.

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