Sales
What Is Consultative Selling And How To Actually Do It
Consultative selling is not a softer way to pitch. It is a way of selling where the diagnosis comes before the product, and the buyer does most of the thinking out loud.
Insights
Things I've noticed selling, leading and sitting inside other people's sales teams. Useful whether you sell for yourself or run the team that does. Written the way I talk, which is to say plainly.
Sales
Consultative selling is not a softer way to pitch. It is a way of selling where the diagnosis comes before the product, and the buyer does most of the thinking out loud.
Sales Leadership
A pipeline review tells you where a deal stands. Sales coaching helps you see what a rep needs to do differently. Here is how to connect the two.
Performance
Motivation on its own wears off in about a week. Here is what separates a session that lifts a room from one that also changes what people do.
Sales
Another reminder rarely gives a buyer a reason to reply. Here is how I would make a follow-up useful and agree on what happens next.
Sales Leadership
Most sales reviews turn into number reading. A few better questions turn the same hour into coaching that changes next month.
Sales Leadership
Getting promoted for selling well does not prepare you to lead people who sell. The first six months decide what kind of manager you become.
Sales
When a customer says you are expensive, the fastest answer is a discount. It is also the answer that costs you the most.
Sales
Most lost deals are not lost in the meeting. They are lost in the quiet weeks after it, when nobody decides who does what next.
Sales
Most objection handling training teaches you to respond faster. The better move is to slow down and find out what the objection is actually protecting.
Sales
Most kick off sessions are forgotten by the following Monday. Here is how to pick a speaker whose session still shows up in customer conversations weeks later.
Sales Leadership
Key account management is not senior account servicing. It is a different job with different measures, and most companies never make that distinction clear.
Sales
The closing techniques people remember are the ones that make buyers uncomfortable. The ones that work are quieter, and most of them happen long before the close.
Sales Leadership
The skills that make someone a good salesperson are not the ones that make a good sales manager. Here are the ones worth building first.
Making Sales Simple
A new sales methodology cannot fix weak daily habits. Start with one recurring breakdown in discovery, qualification or follow-up, and practise the repair.
Sales Leadership
A useful pipeline review replaces hopeful updates with buyer evidence, practical coaching and one clear next action for every deal discussed.
AI & Sales
AI can speed up sales preparation and administration. I explain where it helps, where it can mislead, and what must remain your responsibility.
Leadership
A new sales manager must move from winning deals personally to building a team that can sell well without constant rescue.
Sales
Useful sales follow-up is not chasing a reply. It helps the buyer make a decision, resolve doubts and agree on a clear next step.
Career
Sales targets matter, but so does the career behind them. Learn how to connect performance with capability without making growth another source of pressure.
Videos
A short explanation of the idea behind Making Sales Simple and why teams improve faster when they change one thing at a time.
One question that moves a discovery conversation from surface answers to the real decision criteria.
Podcast
A conversation about why scripts fail experienced salespeople and what to use instead.
Work With Sharat
Tell me what is happening in your team right now. If I can help, I will say how. If I can't, I will say that too.