Why most sales problems repeat
When a team is missing its number, the diagnosis usually arrives as a strategy question. Wrong market, wrong pricing, wrong pitch. Occasionally that's true. More often, the same three disciplines are breaking in every territory.
Discovery stops at the first answer. Qualification is optimistic. Follow-up depends on memory. Fix those three and a surprising amount of the strategy conversation becomes unnecessary.
Discovery that reaches how the decision will actually be made · Qualification honest enough to make the forecast usable · Follow-up that gives the buyer something, not just asks for an update

